Omnisparx: The Road to Engagement & Why it Matters
Athena.Trade Presents Judy Gordon: The Road to Engagement Why it Matters
DISCLAIMER: Athena.Trade Presents Weekly Series offers educational presentations to discuss relevant companies, industry experts, and other tangential professionals within the Fintech vertical, including but not limited to Blockchain, digital assets, and other emerging technologies. This does not represent any financial, investment, or legal advice. If you have questions, we recommend that you contact a professional in your jurisdiction and or area of regulation. We are a coworking community our member logos are visible on the graphic below. All information provided herein is footnoted properly below. If you have any questions on the validity of any source, please message Jenny Balliet, Director of Presentations at Athena.Trade.
Community Engagement Drives
Community engagement is not limited to Crypto and Blockchain. The life cycle of a product and the process of developing and sustaining brand loyalty are both large factors in brand success. Studies have shown that community growth offers a massive return on investment (ROI) when leveraged properly. With this in mind, we invited Omnisparx to Athena.Trade to dive into the multifaceted-world of engagement through a three-part presentation. [10]
Part I- Overview- January 23, 2019
Phil Lavery, head of Business Development and strategic partnerships presented alongside Judy Gordon, Vice President of Marketing. Phil and Judy offered us a fantastic presentation that demonstrated the importance of growing, developing, and sustaining this engagement to drive both adoption and loyalty. In a society where users are ambassadors and social media posting fuels sales, brand integrity is critical to centralized and decentralized companies alike.
See links from part 1: JAN. 23 — Zoom | Eventbrite| MeetUp
Part II-Demo & Updates- April 10, 2019
Fresh from a new software release, Judy returns to the office to provide us a demo and speak about the latest features. But that is not all, Judy is a busy woman, moderating a podcast and onboarding new companies. Last week’s podcast featured Athena.Trade’s very own, Chris Williams, Elaine Wyder Harshman, Convex Legal. [19]
We hope you will join us for this week’s Athena.Trade presents.
RSVP here: April 10 — Meet Up | Eventbrite | MeetUp |Teams | Vimeo
Part III- Tech Tear Down-A Look at the Architecture & Data Security
TBD.
To the Blockchain & Beyond: Omnisparx, Buzz Lightyears Ahead of its Time
@omnisparx offers a unique management platform for all communities. These valuable conversations are the content that drives brand adoption and sustains brand integrity. Many times engagement metrics are used as a valuation model in Blockchain and crypto; therefore, this is a critical metric to report accurately. But, how can one engage with efficacy, especially in the crypto-verse of pseudo-anonymity? Why is this important? Is Community engagement crypto-centric ? These are the questions that we seek to answer, first, through an overview of the multifaceted world of engagement, the market opportunity; then, by exploring the meaning of the term engagement; and finally, we will pull these two concepts together. Thereby, gaining a better understanding of how Omnisparx leverages engagement efficiently or ‘fixes the glitch’ in community management’ [16]
Engagement Matters: Ubiquity, Reliability, Community,& Growth
“We Are [Co — MMUN — ITY], I got all my [Crypto Brothers] & Sisters with Me…” Sister Sledge [7]
This parody alludes to the essential market Omnisparx addresses. Inclusive Engagement [7] Community Management can be an overwhelming feat if not managed properly and represents an imperative need in order to maintain brand integrity. @omnisparx is a platform that easily allows community managers a method to engage across these multiple channels. To put this in perspective, see the two graphics below. On the left, is a categorical representation of digital marketing and engagement channels from China, on the right, the same is shown for the US. [9]
How realistic are these graphics? From personal experience as a digital marketer fostering engagement, I would say quite realistic. Mechanisms that motivate same and even the definition of the word engagement itself are highly misunderstood. A common response to the profession of Digital Marketing and Engagement is the look of inquisitive confusion circa the Bob’s from Office Space, followed by the question, ‘What would you say you do [then]?’ [15]
While it may or may not seem possible, there are days I do nothing but tweet, post, research, fact-check, engage, and repeat, literally tethered to the bird for over 12 hours. Research is critical to create an articulate and grammatically appropriate response, all the while ensuring to fly below the radar of the ‘Grammar Police.’ Yep, there is a user with this handle who comedically corrects tweets. [17]
Add in differing character limits across multiple platforms and you see how exciting and complex an endeavor digital marketing for social engagement has become. Without a proper, aggregation platform engagement can easily go awry. Although there are many solutions to choose from, several of these come with hefty prices, others are poorly designed or cumbersome with an awkward workflow. When news, trends, and sentiment move fast, using the most timely and efficient solution is key. [18]
For example, CT [Crypto Twitter] rarely has a lack of market drama. New stories pop quickly, comments are witty, and lately, full of vibrant food analogies. According to Hootsuite, a well-known aggregator, Twitter serves as the social channel of choice for fast, new, and trendy. It is the go-to media when you are bored and looking for novelty, basically the epitome of crypto. Hence, it is quite clear why it resonates so deeply with the decentralized world. [18]
In sum, when your purpose is to engage the good and mitigate the less than desirable, a tool for same is worth its weight in crypto/gold/fiat/marmots/herring, or whatever other currency you fancy, as are teeny tiny thumbs, but some things are just not a reality, yet…
Community & Social Ubiquity ‘Proclaims’ Reliability
I would Tweet 500 [Times] & I Would [Post] 500 More— The Proclaimers [10]
Reliability. Given the high priority of Social Media, coupled with the multiple channels to engage, how many people actually use Social media for reliable information? To this end, is Social Media really a force? According to the Pew Research Center, 62% of Americans get their news from Social Media. [4] Whether it is the ubiquitous nature, or the need to stay in the loop, nearly 2/3 of those surveyed felt that Social Media was reliable. [4]
Community. What would social media be without communities? Would brands leverage ROI without gifs and banter? What benefits does a community offer its members? This answer is rooted in educational psychology and instructional design. This is no surprise given that most people use Social to learn about new products, services, solutions, or news
These communities serve a multifaceted function and foster collaboration. They educate and engage symbiotically, serving as the next massive force within society as exemplified from the data. Why are they such a collaborative force to be reckoned with? It comes down to one word, ENGAGEMENT, the foundation of all education and collaboration. [13]
In short, Social Engagement fuels both human connection and monetary value. This was demonstrated in the Omnisparx webinar, the 7p’s of Building Community and the Concitor webinar on Community valuation models, [12],[11], respectively.
Twitter, a mainstay of the crypto-enthusiast; Stay Puff Tweety Bird
This bird has undergone the growth near that of the Michelin Man, with near complete anonymity, as statistics show, 500 Million people visit Twitter monthly sans logging in,
Earlier this year we broadened the availability of ad syndication, so that marketers can — with a single click — expand their campaigns from Twitter to a much larger audience. Now, we’re taking this a step further with a test for marketers to reach the over 500 million people who visit Twitter each month to keep in touch with what’s happening without logging in. This includes people who click on links to Tweets in Google search, who will now be able to consume branded, Promoted content alongside organic Tweets. [5](2015)
In 2011, Twitter boasted a whopping 200 Million messages a or a 10 million page book when using the parameters that an average tweet equates to about 25 words.
For perspective, every day, the world writes the equivalent of a 10 million-page book in Tweets or 8,163 copies of Leo Tolstoy’s War and Peace. Reading this much text would take more than 31 years and stacking this many copies of War and Peace would reach the height of about 1,470 feet, nearly the ground-to-roof height of Taiwan’s Taipei 101, the second tallest building in the world. [6]
That is one powerful force, and Twitter is only one channel, albeit a favorite among the decentralized crowd. While the audio did not turn out very well, we have outlined the highlights of the presentation below. Part II is scheduled for April 10, 2019, and Part III is to be determined.
Bringing Chaos to Order & Empowering Engagement
As evidenced by the Omnisparx Whitepaper, their mission is clear the team is dedicated,
… to support the health and growth of decentralized ecosystems so that people anywhere can co-create wealth and improve their social environments. OmniSparx supports the growth and health of decentralized ecosystems by resolving the challenges inherent to collaboration in decentralized systems. We advance our mission through the OmniSparx platform, and its distinct. OmniSparx’s goal is to be the premier authenticated and incentivized collaboration platform in crypto.[2]
Engagement across channels is demonstrated with this chart and the challenges the team seeks to solve center upon authentication of communication and while incentivizing behavior.
While projects and companies may have a favorite way to interact, to fully monitor your brand integrity, one must monitor every social channel simultaneously. Before the explosion of social media, this was a much more manageable feat, yet now with an exponential number of channels, one dashboard that offers engagement, is a cost-effective option in the practice of sanity.
We hope you will join us for the follow-up webinar that digs deep into the Technology, which was fueled by our audience’s desire. We hope you will join in the conversation. The follow up will be called a Tech Tear Down, peeling away the layers of the architecture and matching it to data security and data privacy. This session will be with their expert tech team.
Here is the Roadmap of Omnisparx and a few tweets from the platform. We sincerely thank Judy and Phil for a wonderful presentation.
Resources Consulted
[1] https://www.eventbrite.com/e/athenatrade-presents-omnisparx-community-platform-tickets-55278759257
[2]https://www.omnisparx.io/sw4i/download/files/article/OmniSparxWhitepaper.pdf?id=6
[6] https://blog.twitter.com/official/en_us/a/2011/200-million-tweets-per-day.html
[7] https://www.youtube.com/watch?v=uyGY2NfYpeE
[8] https://www.kansassbdc.net/social-media-channels/
[9] https://www.chinainternetwatch.com/26502/social-media-2018/
[10] https://youtu.be/tbNlMtqrYS0
[11] https://youtu.be/QkeDo697To0
[12] https://youtu.be/ZoHOd89G_Oo
[13] https://youtu.be/5npNeNqfl1Y
[14] t.me/omnisparx
[15] https://giphy.com/gifs/b7MdMkkFCyCWI/html5
[16] https://getyarn.io/yarn-clip/dd4f2296-2186-45d6-b42a-10966b4f9263#Bkpg4ey2IK4.copy
[17] twitter.com/_Grammar_
[18] Hootsuite webinar February 13, 2019
[19] https://www.youtube.com/watch?v=QQuBcqgS7nA&feature=share
Athena.Trade
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